BAGGU
In a world dominated by fast fashion, Baggu calls young women to slow it down. As a brand focused on sustainability and using recycled nylon fabrics, this campaign focuses on Baggu as the new fashionable statement piece against fast fashion.
Magazine
Flipping through magazines such as seventeen or Cosmopolitan, utilizing print advertisement gives the consumer more insight into Baggu’s sustainability mission.
Out-of-Home
Baggu can be found at Urban Outfitters and other stores making malls an ideal advertisement location.
In 2024, 18-34 year old women make up 29.7% of Instagram’s users, making it a great place to advertise to this demographic.
Snapchat
Snapchat advertisements seem to pop up at the worst times while scrolling through stories, but the scrapbook aesthetic is currently trending younger women audiences. This will catch eyes of our audience, almost seeming like its not an advertisement.
Outdoor
In busy traffic, the juxtaposition of “slow” being “in” seems uncanny and even a little sarcastic - catching the eyes of those stuck in slow grueling traffic.
Art Director: Eden Snower
Copywriter: Tasha Soe