Carhartt
Carhartt is more than just workwear— it’s about building a better world, which starts from our youngest generation. We’ve decided to take a kid focused campaign focusing on how the toughness of Carhartt and the Carhartt spirit begins at the youngest age.
Transit
Out of Home
Parents are constantly telling their children to get off their IPads or IPhones, at Carhartt we’re on the same page as you. When a Carhartt parent sees this billboard on a car ride with their kid, they’ll be sure to point it out.
Magazine
Any hardworking person teaches their craft to their children from a young age. To our target demographic flipping through their favorite outdoor catalog, this advertisement hits close to home.
If an 8 year old is a better fisher than you, then it’s gotta be a Carhartt Kid. Posts like these evoke emotion from our target demographic, the Carhartt Parents.
Poster
Placing posters like these in stores such as Cabela’s or Granger would speak to our audience that take pride in taking their kids hunting from a young age.
Partner: Eden Snower